Visit Page
Skip to content

Episode 116: James Farmer and Easy Bins are Connecting The Market To Your Door in Northwest Arkansas

About This Episode:

We recently sat down with EasyBins Founder James Farmer. Known as the Instacart of Northwest Arkansas, EasyBins takes inspiration from the familiar concept of “connecting the store to your door” and offers a unique service, “connecting the market to your door.”

Unlike other grocery delivery apps, EasyBins removes the physical store from the equation and allows users to create a basket to fill with products from various stores and have those products delivered right to their doorstep within 12 hours.

Before starting EasyBins, James served as the President of The Harvest Group, which in the mid-2010s was growing at such a fast rate that James and his partners “could feel that we were capping the business out.” 

He began to explore his options. 

James loved retail and knew he wanted to get physically closer to the product and the customer.

James sold his stake in The Harvest Group. He proceeded to move into a new venture, called NiteOwl. After being mistaken for an adult entertainment store several times, James and his team promptly renamed their startup to EasyBins.

Listen in as James goes on to share how the pandemic saved EasyBins thousands of dollars in marketing spending and shortened their plans for the company down from five years to less than one. James firmly believes that, for entrepreneurs everywhere, now is the time to embrace the “pandemic pivot” and seek out and seize opportunities.

All of this and more on this episode of the I am Northwest Arkansas podcast.

Important Links and Mentions on the Show*

Website for Easy Bins

Website for Harvest Group

This episode is sponsored by*

Signature Bank of Arkansas “Community Banking at its Best!”

Try Canva For Free Today!

Northwest Arkansas Council – “Life Works Here!”

*Note: some of the resources mentioned may be affiliate links. This means we get paid a commission (at no extra cost to you) if you use that link to make a purchase.

Connect more with I am Northwest Arkansas:

Thank you for listening to this I am Northwest Arkansas podcast episode. We showcase businesses, culture, entrepreneurship, and life in the Ozarks. 

Consider donating to our production team to keep this podcast running smoothly. Donate to I Am Northwest Arkansas

Mentioned in this episode:

Signature Bank Commercial 2023 – GH

Signature Bank of Arkansas “Community Banking at its Best!”

Spread the Ozark love