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Episode 116: James Farmer and Easy Bins are Connecting The Market To Your Door in Northwest Arkansas


About This Episode:

We recently sat down with EasyBins Founder James Farmer. Known as the Instacart of Northwest Arkansas, EasyBins takes inspiration from the familiar concept of “connecting the store to your door” and offers a unique service, “connecting the market to your door.”

James loved retail and knew he wanted to get physically closer to both the product and the customer.

James sold his stake in The Harvest Group. He proceeded to move into a new venture, called NiteOwl. After being mistaken for an adult entertainment store several times, James and his team promptly renamed their startup to EasyBins.

Unlike other grocery delivery apps, EasyBins removes the physical store from the equation and allows users to create a basket to fill with products from various stores and have those products delivered right to their doorstep within 12 hours.

Before starting EasyBins, James served as the President of The Harvest Group, which in the mid-2010s was growing at such a fast rate that James and his partners “could feel that we were capping the business out.” 

He began to explore his options. 

Listen in as James goes on to share how the pandemic saved EasyBins thousands of dollars in marketing spend and shortened their plans for the company down from five years to less than one. James firmly believes that, for entrepreneurs everywhere, now is the time to embrace the “pandemic pivot” and seek out and seize opportunities.

All of this and more on this episode of the I am Northwest Arkansas podcast.

This episode is sponsored by*:

Signature Bank of Arkansas –  Signature Bank was founded here in Northwest Arkansas in 2005. Their focus is personal and community banking. When you bank with a community bank, you’re investing in local businesses, local entrepreneurs, local charities, and the causes close to home. Signature Bank has worked hard to earn its tagline, “Community Banking at its Best.”

You may ask why bank at Signature? 

Because they put the focus on the customer instead of on having a branch on every corner, this means you can have your questions answered by a real person, whether you’re reaching out to the call center or your banker’s cell phone. You can access any ATM in the country without fear of a fee.  They will refund all of those fees at the end of every month. Finally, they are constantly improving their digital offerings to make sure you can access the best financial tools from your laptop, phone, or tablet 24 hours a day.

Signature Bank of Arkansas is a full-service bank offering traditional checking and savings accounts, investment accounts, business and personal loans, and mortgages.

Give the folks at Signature Bank a call (479-684-4700) or visit their website Signature.Bank and let them know you heard about them on the I am Northwest Arkansas Podcast

Signature Bank of Arkansas is a Member of the FDIC and an Equal Housing Lender.  

Build Your Perfect Business with Next Level 7 – If you’ve ever thought about starting your own business or giving your current business a real tune-up, you need to check out Next Level 7 and take some lessons from the master, Brian Clark. Brian has built not one but two 8-figure businesses from scratch – and sold them! 

We use Brian’s training here at I am Northwest Arkansas, and it has transformed how we do business.  Get the FREE Course today! Or visit

Be a part of the Entrepreneurial Movement here in the Ozarks. 

Email to learn more about sponsorship opportunities.

*Note: some of the resources mentioned may be affiliate links. This means we get paid a commission (at no extra cost to you) if you use that link to make a purchase.

Connect more with I am Northwest Arkansas:

Thank you for listening to this episode of the I am Northwest Arkansas podcast. We showcase businesses, culture, entrepreneurship, and everyday people’s lives, making Northwest Arkansas what it is today. 

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