On the I Am Northwest Arkansas podcast, Krista Cloud, co-founder of the Natural State Beverage Company, shares the remarkable journey she embarked on with her partner, Ty Cloud. Falling in love with Arkansas during their outdoor adventures, the couple decided to create non-alcoholic drink options for non-beer drinkers, leading them to craft their own soda and kombucha. Encouraged by the enthusiastic response at a bike-packing event, they transformed their passion into a business.
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