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Episode 68: Omar Kasim is building an App during the Pandemic and its working!

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IANWA: Omar Kasim is Building an App during the Pandemic and Its



IANWA Open [0:11] It's time for another episode of I am Northwest Arkansas, the podcast covering the intersection of business, culture, entrepreneurship, and life in general here in the Ozarks. Whether you are considering a move to this area or trying to learn more about the place you call home, we've got something special for you. Here's our host, Randy Wilburn.

Randy Wilburn [0:42] Hey folks, and welcome to another episode of I am Northwest Arkansas. I'm your host Randy Wilburn, and I'm excited today to be with you. I've got a guest with me; his name is Omar Kasim. And Omar is actually the first person to be on the I am Northwest Arkansas podcast. He was number one so I definitely encourage you to check out that episode of But Omar and I are not only good friends. He also has an amazing restaurant called Con Quesos down the Southside of town in Fayetteville. He has Juice Palm off of Dixon in Fayetteville as well as another Juice Palm located across from The Momentary by the 8th Street market there in Bentonville. This dude does not let any grass grow under his feet. He's constantly in motion. He's constantly thinking about new things. And oh, by the way, he's also a visiting professor at the Sam M. Walton College of Business. So, Omar is just here, there and everywhere. But he and I were talking not too long ago and he told me about this great program that he had developed. It's a platform called, Sider. It's actually an app. It's called, Sider- and we'll link to that in the show notes. But I said you know what, Omar, you need to come back on you need to be one of the first guests that we've had on the show twice. And I asked him to come back on- I asked him to tell us all about Sider because I think there are some people in this audience that definitely could benefit from it. So, without further ado, Omar Kasim I'd love for you--- First of all, how are you doing?

Omar Kasim [2:07] I'm just living the dream.

Randy Wilburn [2:08] Okay, good. Good. I'd love for you just to tell our audience for those who didn't have the benefit of the first episode. Just tell them who Omar Kasim is.

Omar Kasim [2:15] Yeah, for sure. So, I'm 26 years old, Tulsa native. I came here for the Business College, Sam Walton College of Business, and didn't know anything about Arkansas. I just knew that I wanted to come here to learn about business. And once I got here, I just felt this euphoric feeling that I belonged here and that I wanted to make a difference in this community. And over the years now, I've been here since 2012, I feel like I've grown up with Northwest Arkansas. I've seen things just get bigger and better. See people make a difference in this community. See what used to be open areas of land turn into high rise multi-unit complexes and it's an amazing thing to see but I've been thankful enough to be a part of that change. Have Con Quesos fast-casual taco restaurant here in Fayetteville, as well as Juice Palm and Plomo [inaudible 3:03] to be able to interact with the youth around the area by speaking to numerous schools, as well as my adjunct professorship at the University of Arkansas and, I'm truly am living the dream right now. So, I'm happy to be here.

Randy Wilburn [3:15] That's awesome. Well, I guess the real question would be, dude, you already have a million things on your plate, but you decided to put one more thing on your plate. And that's the Sider app that you came up with, which I think is a brilliant idea. And I remember when you first told me about it, I was like, oh my God, that's genius. Because it kind of mixes a number of different applications that you see out there and hyper-focuses on, I think, an audience that sometimes is overlooked. And that's especially college folks that are in school, maybe looking for good internships, good programs, and good places to work to kind of test the market out. So how did Sider app come about?

Omar Kasim [3:51] I think that the greatest ideas come from problems that you face yourself and that you go out and seek to solve. And so, for myself, whenever I start Con Quesos, I didn't have all the money in the world to be able to afford a marketing firm or graphic designer or just trained professionals. And I still wanted my restaurant to be something great and look very clean and executed well. I just didn't have the monetary funds to be able to pay the professionals to do that. But what I did have was connections to the university. I graduated a year ahead of my time and so all my friends were rising juniors and seniors, were studying all these different facets of arts that could help me with my business. And so, after reaching out to some freelancers online, I really wasn't getting what I wanted in terms of like logo designs and whatnot. And so, I just reached out to some friends and said, hey, would you be able to do this for me? The result was the logo that we still use today Con Quesos, the turtle, we actually had it done by one of my friends Jackson Bates. He was a graphic design major. The interior design was done completely by interior design students and I learned very early on that students when given the opportunity, could execute a lot of these tasks and do it for an affordable price. And so, after that, I just began using students for everything in the business world, whether it be photography, graphic design, any sort of work that I could pass off to a student I did. And as I've grown older, I'm no longer the recent grad. I'm now the alumni of the University and--- Yeah, right, right. And I found it more and more difficult to be able to reach out to these students. Before I used to know somebody that knew somebody and that connection began to get more and more difficult, and all the while I saw all these different small business friends that would reach out to me to say, hey, do you know who could do this or that person that did that photoshoot for you could they also do a photo shoot for me. I learned that this connection was something that people could really get a lot of value from, you know, regarding the students and the businesses. Students really love working with me because it gives them the opportunity to learn something that they can't learn in class. I mean, you can read textbooks all you want on how to sail but until you actually go out into the water, you don't truly become a sailor. So, the same is true for all these different industries. And once I sat in, I'm part of the dream board, Advisory Board of Entrepreneurs for Dean Waller at the Business College. And I remember our first meeting, we actually were discussing this issue as far as students graduating from a four-year institution and not being prepared to do the tasks that they're wanting to be employed to do. As I started seeing this problem emerge from both the entrepreneurs and also the faculty, I realized that there needed to be a third party's private solution that helps students gain work experience that allowed it to occur in their own schedule, because the student has classes from 9-2 and then again from 4-6. It's really hard to work a full-time job and so give them flexibility but still opportunities to gain valuable work experience and then for a small business put themselves in a position to be successful by leveraging this talent that is really in a bubble and hasn't been tapped into before.

Randy Wilburn [7:03] Yeah, you're absolutely right. As I'm sitting here listening to you talk about that. I'm glad you mentioned Dean Waller, another guest on the podcast. And I'd like to think we keep great company. Oh, yes, podcast. But, he's, he's an amazing guy. You're absolutely right. I love just the title of that group, The Dream Board, and the things that they come up with. But you're absolutely right because I use Fiverr. I use Upwork. I use all these services. And there are some pretty talented people that are on those platforms yet I don't know any of them. And I think the thing that I like about Sider and what you are trying to do is that especially in a localized environment, to create some type of familiarity with the people that you hire, and that you have done work and now granted, as this starts to grow, I'm sure there'll be some disconnectedness with regard to; I might hire might be in another state or someplace else. But just the simple fact that if you could tell me, hey, who are the best graphic designers locally that I could work with, young people that are still in school because most of the students these days they can walk and chew gum so they can work on their work. And they can market themselves and put themselves out there to do work based on whatever skill set they have. So, I think it's great. I mean, it's almost like a field of dreams mindset where like, if you build it, they'll come, right. But I know that there's a whole lot more to it than just that.

Omar Kasim [8:17] Yeah, for sure. It's been interesting getting users on board. It's a two-sided market, and so it's one of those situations of what comes first the chicken or the egg? Do we try to get as many companies on there as possible? Or do we try to get as many students? It has to happen simultaneously. And we were developing some good traction. We had over 40 companies on the platform as well as over 250 students. And then with COVID-19, everything went to a certain halt. And you know, I needed to get my life together because I'm involved in the restaurant world so, we were hit pretty hard. Tyler Tracy, my co-founder, is a student at the University and Tyler had to figure out okay, what's next for me? So, we took about two weeks off and we recollect it and basically sat down and said, well, what's the future for Sider. And we realized that now more than ever is an opportunity for us to really make an impact on the local community and eventually the nation by addressing some major issues that are going on in the workplace right now. So, for a small business owner having to revolutionize and redesign their entire business model to be more digitally savvy and be conducted online, it's really difficult for someone that has never had any experience in graphic design in high-resolution photography, and web design or anything like that. It's very expensive to have that done by a professional. On the other side, as companies have trimmed their fat and have had to downsize and even to close in most instances, especially for the restaurant world. These students that formerly had offers and opportunities are having all that taken away from them. So if you were working in San Francisco or Chicago, forget about it, you're not allowed to travel and some jobs can't be done over the internet and companies may not be able to pay a student to do these internships for the class of 2020; they're going into the worst labor market in recent US history. We---

Randy Wilburn [10:05] --- Maybe ever. I mean, with the number of people unemployed.

Omar Kasim [10:08] Yeah. I mean, they're comparing numbers to the great depression, which is crazy. And so, here's two parties, one, the small business owner that needs help but can't afford it. And then here's a student that needs opportunities, but doesn't have any. And so, we realized that now is a perfect opportunity to relaunch Sider. And so, we've been working with all five major cities in the Northwest Arkansas area, Fayetteville, Springdale, Rogers, Greater Bentonville, and now we actually are meeting with Siloam Springs as well. To do this Omni Channel Marketing initiative called Moving Together. We're basically going to offer students as a solution to all these small business problems and so Sider, we're doing all the processing and transactions for free. So, we're providing the technology free of charge for both parties. And we're just helping facilitate that conversation of here's a student that has a talent- they know how to do web design, they know social media, they know how to do high-resolution photos and connecting them with the business that really needs that, just needs it done affordably.

Randy Wilburn [11:07] Yeah. And I love that. And we're gonna have to talk offline because I need some help with a couple of things, right? But just explain to the audience when you say Omni Channel, what you mean by that just so that our audience understands.

Omar Kasim [11:17] For sure. So, it's just a collective effort from all parties, whether it's email, social media, doing webinars. We have a webinar with the Rogers-Lowell Chamber of Commerce on Thursday.

Randy Wilburn [11:28] Yeah. Big shout out to Karen Wagaman from there and Ralph and the rest of those guys.

Omar Kasim [11:31] She's a big Omar fan and a big Omar supporter, and I appreciate everything that she does. It's amazing. I always tell people, there's no better place to start a business than in Northwest Arkansas for that reason, or that---. There are so many different people that I've met over the years. Karen, I met, I would probably say two years ago or so when we were considering opening a restaurant in downtown Rogers. And, aside from hi and bye and whatnot, those were the perfect conversations we had and even still to this day, really supportive individual that wants to help me succeed in all our endeavors and whatnot, and wants to make a difference in Northwest Arkansas. And I think that one of the coolest aspects of this community is that even though you may not talk or interact with someone on a daily basis, they still want to see you succeed. And this Omni Channel campaign has been really cool because it's happening. It started with just the University of, let's just try to get students additional opportunities to be able to work. And then it started with one city and then another city, and then some private companies that were possibly going to be offering a donation for a matching program. So that way, if a job costs $200 to complete, they'll actually match the funds to compensate a business for up to 50% of the fund, the cost of the project so that way, it makes it easier financially for a business to give a student an opportunity. And so, it truly is a marketing campaign and initiative that helps out all of Northwest Arkansas in some capacity.

Randy Wilburn [12:57] Now, here's the big question because I know somebody's listening just might be saying, I'm a young person, but I'm not a student at the UVA. Could I still participate in this?

Omar Kasim [13:05] Yeah, for sure. So right now, we're offering Sider to recent graduates as well as college students. And then on the other side, you don't have to necessarily be a business, we say, companies, that's our main target market. But it is something that we are interested in as far as opening up the doors to everyone else. We are starting small, and then just working within our niche. And then we want to see where this takes us. And so, we're actually working on having a signup list just to see what that looks like as far as to desire. And if we see that enough people are really interested in and becoming a Sider that isn't necessarily students or recent graduates, then we'd love to talk about opening the platform up to everyone.

Randy Wilburn [13:41] So somebody wants to get on that list, how would they access that?

Omar Kasim [13:44] Yeah, so we're actually going to create a waitlist on, as well as the iOS and Android app.

Randy Wilburn [13:50] Oh, yes. And speaking of which, you're on the iTunes store as of now, right? Yeah, I can download the app, which I'll do when this podcast is over. Yeah, exactly. Yeah. Absolutely, yeah, encouraging everybody to download this app, whether you download it through Google or download it through Apple, it definitely would be worth it just to have there. Because I think this is definitely going to have some legs or staying power, as we like to say in the business realm. So, tell me, what needs have you identified or have become recurring that is like, these are the biggest things that we see people looking for from cyber professionals.

Omar Kasim [14:23] So, as far as everything falls back to some sort of stream that goes back to social media. So whether it's social media campaigns, content creation, so blog posts, videography, photography, graphic design, it all leads back to social media. And so that's really the big thing that we're working on solving. And it's the thing that I think students have the best acumen across the board. Most of the projects that we've seen have been in that realm.

Randy Wilburn [14:48] Okay, but what if I wanted to be a Sider, and I'm a musician and somebody wanted to hire me to create some jingles or things of that nature? Could I do that?

Omar Kasim [14:56] Certainly. Yeah. And that's one of the big competitive advantages that we have versus online platforms like Fiverr or Upwork, or whatnot is that this all happens locally. And so, there are things like mural painting or music that can't necessarily be done in the digital world. I guess jingles you could, in a way. But what we have seen from the relationships that we've developed and curated over Sider is that business is better done in person. And you see a reduction in the discovery process when you work with someone that's local that has interacted and engaged with your company, as opposed to someone in a different country like Bangladesh or Croatia that may have no affiliation to your company, let alone your culture. And so, it's cool to see these interactions unfold where a student gets to work with the business that they frequent on a regular basis. And it cuts down that discovery process as far as like, what is your brand like? What's it about? How would you describe this? These are all text boxes that you typically have to fill out on these online freelancing platforms but with Sider, you can meet face to face with someone or right now virtually, and get to interact with someone that again is already a customer and so for a company like Onyx Coffee Lab, for example, rather than them explaining to some Freelancer from Australia like this is Onyx, this is why we're not just another coffee shop. They can actually work with a user, a student that goes to Onyx every other day that knows exactly what the ambiance is. What they go for. They know all about Andrea and John and know the story. And so, it's like the second that you hire them, boom, they can hit the ground running.

Randy Wilburn [16:32] Yeah, not to drop names, but they've been on the podcast, too.

Omar Kasim [16:34] Oh, yeah.

Randy Wilburn [16:36] Yeah, John is great. I mean, he took me to coffee camp, and he exposed me to some things. I thought I knew about coffee. I didn't know crap about coffee until I sat down. It's all---. And then Andrea just won the Barista. I don't know if it's a worldwide barista competition, but she's bad you know what, so yes, she's really good.

Omar Kasim [16:57] She had an article posted on here on Forbes.

Randy Wilburn [17:01] Right, exactly. Yeah, and I think that was around that. There are some great people here in Northwest Arkansas that are really doing some things, present company included. I mean, you've done some amazing stuff. But I love what I'm hearing about this Sider. And I know that people are going to have a ton of questions. I know that there are businesses out there, they're like, man, I've never heard of this before. I want to be a part of this. What's the simplest or easiest way for businesses to get involved with you now. You're working at it from a very granular perspective, where it's just like, you're in the trenches, just connecting the dots right now. So, I'm asking for myself, I'm asking for anybody else that might be listening. What's the easiest way for business to get involved?

Omar Karim [17:40] The best way and the easiest way is just signing up at and just going through the onboarding process. We have a feedback button that people click all the time and are offering all these different solutions. Tyler and I've constantly been meeting with students as well as businesses just to hear how their relationship went. See, like how the project was. If there's anything that they would like to see from the app, and just getting feedback. One of the great things that I've learned over the years with starting businesses is that whatever you create your first edition of it is not going to be great. It's going to be actually embarrassing. There are aspects of Sider that I'm embarrassed to be like, man, I can't believe we're putting this out.

Randy Wilburn [18:23] ---but you got to just start, though.

Omar Kasim [18:25] Yeah, but you've got to start. And you can either wait a year or two years or three years to launch, and it would still be terrible or you can wait a day and launch something terrible and work at it and work at it, work at it and make all these edits. And eventually, you become something great, but either way, it's like the first edition is not going to be that great. So might as well start today rather than tomorrow. And I think that that's something that we always have to tell ourselves especially Tyler, my co-founder who is still a student. He's a rising senior at the university and he is extremely talented. Still, he is just now learning that confidence in learning how to fail and being okay with it because he wants everything to be perfect. And I remember whenever he launched the iOS app for Apple, he was like, okay, I launched it but I just want to give you a heads up, it's not very good. And that's okay man, like; you're an app developer now. That's the way you gotta look at it. You're officially an app developer, and he was really smiley about that. And, as I said, he's extremely talented. So, what he's done in this short amount of time, I mean, both to get an Android and iOS app out in the timeline that we needed it done. Very, very impressed with him.

Randy Wilburn [19:39] That's awesome, man. That's great. Yeah, I love to hear that. It sounds like, I mean, and I'm sure you've heard of the Kaizen approach to things the Japanese talk about this whole Kaizen methodology, which Mr. Toyoda kind of--- I think he created it. I always attribute it to him, but the idea that it's just you're consistently improving, like each day you build upon the next day. So, you get better and better. And so over time, you look at the cumulative effect of just little micro improvements become big things. And so that's kind of what you guys are doing.

Omar Kasim [20:11] Yeah, that's definitely. And I mean, it all comes down to what's our ultimate goal. Our ultimate goal is to put students and businesses in a position where they can be successful. We want students to have the opportunity to be able to work as they go through their years at the university, and learn how to actually do things, not just learn the science of it. And be able to make a little bit of side money in the process. And then for a small business, we don't want a small business owner to always think that this is how their company has to be, and they're never going to be able to afford this or that. I think that every business owner has two lists, they have a to-do list, and they have a wish list. And on those lists are things that never get completed or done because they can't afford to or because they don't have time for it. And we want to cut down that. And both Tyler and I being students and a business owner respectively, we understand these problems firsthand. So, it's not just something that we're like we can make a quick buck off of, let's try this out. These are problems that we face every day. I've been fortunate enough. I've been using Sider for some stuff with Juice Palm, Con Quesos, and Plomo. And I've been impressed with the amount of work that I've been able to get. And also, it's kind of cool to see a student that I don't even know that I end up hiring. I'm like, man; this is kind of interesting. And then I meet with him, and I'm like, yeah, I started Sider and like, really, this is awesome.

Randy Wilburn [21:34] Small world. So, and I'm curious, because I don't think you mentioned this, but are you going to kind of help take those Sider--- Do they have a name? What are you calling--?

Omar Kasim [21:49] Yeah, so we call the students the Siders. And then we just call the businesses, users.

Randy Wilburn [21:54] So, Users and Siders. So, let's talk specifically about the Siders. Are you going to provide them with, I don't know, kind of like a business one on one boot camp to help them make it through the process so that there are successful outcomes, right? Because I could imagine that a company might say, yeah, I want to use Sider but I don't think some of these young people get it. And they're not going to be--- they'll come in, but they won't deliver what I need and the whole nine yards. So how are you going to cross that bridge?

Omar Kasim [22:22] Yeah, most definitely. So, one of the initial things that we're planning on doing as a part of this moving together campaign is, we're working with Dean Waller's dream board to offer mentorship to all the students that are on the platform. And also give them access to the faculty that they already interact with on a daily basis. So, providing the contact information of the faculty in their department so that way, if they need help with whatever reason, they can reach out to the professors that teach the classes that they go to. In the future, we're planning on offering different workshops, blog posts, and things like that, basically to help be a learning area for both small business owners and students to where we can say, here's how you optimize your Google My Business Page. You should have this type of photo, this type of photo, this type of bio, and here are Siders that can do that for you. We have a bunch of Siders that are great writers. We have this Sider that's offering portrait photography for $50 or what have you. So that way businesses can see the route that they need to take and then also have the resources to accomplish it.

Randy Wilburn [23:30] So really, I could be a student here at the UVA and have a nice little side hustle.

Omar Kasim [23:34] Oh, yeah. And we found that there are actually a lot of students that already do have a side hustle that has been the early adopters on Sider. The problem with them is that their scope as far as the area of their reach is limited to only students. So like with photographers, for example, most of the photographers we have on Sider before they got on Sider, they were only doing portrait photography, because that's really the only thing that they could do for graduation photos, sorority photos, or for like events here and there at the university. And since they've been on Sider, they've been introduced to landscape photography, product photography, things that they may not have ever done before, but they're competent enough to do. I hired a student; her name is Allie to do a product photoshoot because we needed photos of all our smoothies and whatnot for our Uber Eats and Grubhub platforms and whatnot. And so, she had never done that before but did an amazing job and it was pretty cost-effective. So, we were both really happy. And now she's able to say that that's something else that she offers.

Randy Wilburn [24:41] Yeah, I love that. You gotta love stories like that. I mean, I think that the upside of what you guys are doing here is pretty tremendous. So big picture now as we wind this up. I'm assuming you want to kind of replicate this on other campuses around the country eventually.

Omar Kasim [24:58] Yeah. I think that the ultimate goal whenever people say how big do you want this to be- we want to be an Uber for freelancing where if we were sitting here talking and we decided that we needed help with having a CAD rendering developed or something. We would be able to pull out our phones get on Sider and look for a CAD architect or CAD tech locally and ping three or four in the immediate area and then get connected with one within minutes. So that's the long-term vision of where we see this thing. It all starts with the University of Arkansas, and then eventually we're in discussions with JBU as well as INOAC in Northwest Arkansas, then maybe go down Little Rock in Tulsa and Dallas and then the world---

Randy Wilburn [25:44]--- keep going from there.

Omar Kasim [25:45] Yeah, it all starts with one.

Randy Wilburn [25:47] Yeah, that's it. And I think you guys are doing it the right way because you're building a strong foundation with this program here. And you have all the experts around you, and so I think it will leave you nowhere to go but up?

Omar Kasim [26:01] Yeah, most definitely. The best thing that we can do is try, see what happens and hope that people will support it, try it out and hopefully get something out of it. I mean, that's the ultimate goal is we want to create value for both the student and the business.

Randy Wilburn [26:16] Okay. Well man, Omar, thank you so much for taking a few minutes to sit with me. As I said, it's been fun to watch your arc of accomplishment and so I'm thankful to be able to see that, and just to see this, this what's Sider come about is even more exciting. If somebody's listening to this says man, I'd love to invest in that. Are you taking investors---

Omar Kasim [26:38] Yeah. We are raising a seed investment round.

Randy Wilburn [26:40] Okay. All right. Well, there you go. For those of you that are sharks out there and you want to get involved, you don't have to be Daymond John or any of the other folks you can come on and give Omar a call. If anybody wants to reach out to you, Omar, what's the best way for them to connect with you?

Omar Kasim [26:54] Yeah, the best way is probably email. It's just Omar at whatever restaurant.,

Randy Wilburn [27:02] Do you have an email for Sider yet or?

Omar Kasim [27:04] Yeah. It all goes to the same place.

Randy Wilburn [27:06] It all goes to the same place. Okay. Well, there you have it, folks. Omar Kasim from Con Quesos from Juice Palm from Plomo and now from Sider. Yes, that's it. Thank you so much for coming on the podcast. I appreciate it.

Well, folks, there you have it. Another episode of The I Am Northwest Arkansas podcast. I really love trying to bridge the intersection of business culture, entrepreneurship, and life. And today if ever there was an episode about entrepreneurship and business, it was today's episode and so I'd love for you to let me know what you thought about it. Please check out the podcast when you get a chance. Check us out online at And remember to check out our podcast wherever podcasts can be found, especially the apple podcast store, or you can also go to Spotify or Google Play wherever you listen to podcasts, check us out. We'd love that. And by the way, we also have an Alexa Skills. So, just say, hey, Alexa, play the latest I am Northwest Arkansas podcast and they'll play it for you. So, I bet you didn't know you had that option available to you.

That's all I have for you this week. We'll be back with another episode bright and early next week. Thank you so much for all that you guys do and continue to increase and get better 1% better each day. I'm Randy Wilburn, your host, and I'll see you soon. Peace.

IANWA Open [28:28] We hope you enjoyed this episode of I am Northwest Arkansas. Check us out each and every week available anywhere that great podcasts can be found. For show notes or more information on becoming a guest, visit I am Northwest We'll see you next week on I am Northwest Arkansas

About the Show:

Today we sit down with Omar Kasim from Kasim Ventures. Omar has the distinction of being the first guest on the I am Northwest Arkansas podcast back in April of 2019.  Omar is a young entrepreneur with a lot of heart, the willingness to work hard, and a host of great ideas. He owns Juice Palm juice bar and Con Quesos locally here in Northwest Arkansas. Not to be outdone with these fine establishments Omar recently teamed up with Tyler Tracey, a University of Arkansas Senior to create  

Sider is an app platform for freelancers that are still in school and need a way to market themselves while getting their degree. The application was developed to make it simple for local business owners, entrepreneurs, and anyone else that needs a variety of services or projects completed. The services currently offered include but are not limited to Video Production, Photography, Graphic Design, and much more. 

Maybe you need a Data Analyst to crunch some numbers or a Social Media expert that can help you get your Social Media accounts in order? can help!  

If you need help with your business or need to hire a freelancer please give a try.  You will not be disappointed.  

All of this and more on this episode of I am Northwest Arkansas.  

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