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Episode 122: “Everyone Gets a Bike!” with Pedal It Forward NWA

Spread the Ozark love

IANWA - Pedal It Forward (edited)

Randy Wilburn [0:00] Support for this episode comes from BikeNWA. Did you know that May is National Bike Month? Celebrate alongside BikeNWA as they host weekly and overall challenges throughout the month of May. It's easy to participate, free to sign up throughout the whole month and is for all skills and abilities. Visit and start logging your rides to win cool prizes. Support for this episode comes from Signature Bank of Arkansas. You may ask yourself why bank at Signature in the first place? Well, because they put the focus on the customer instead of having a branch on every corner. This means you can have your questions answered by a real person whether you're reaching out to the call center, your bank or cell phone. You can access any ATM in the country without fear of a fee. They will refund all of those fees at the end of every month. Finally, you can access Signature Bank from your laptop, phone or tablet 24 hours a day. Give the folks at Signature Bank a call at 479-684-4700 or visit their website and let them know that you heard about them here first on the I am Northwest Arkansas podcast. Signature Bank of Arkansas is a member of the FDIC and an equal housing lender.

IANWA Open [1:42] It's time for another episode of I am Northwest Arkansas, the podcast covering the intersection of business, culture, entrepreneurship and life in general here in the Ozarks. Whether you are considering a move to this area, or trying to learn more about the place you call home, we've got something special for you. Here's our host, Randy Wilburn.

Randy Wilburn [2:13] Hey folks, and welcome to another episode of I am Northwest Arkansas. I'm your host, Randy Wilburn, and I'm excited to be with you today. We've got another great episode. I'm recording this in the month of May of 2021 and this is actually National Bike Month, and so I've had a chance to feature BikeNWA. We finally got together. I connected with Bianca Montoya, and she was kind enough to sit down with me and share her passion for biking and just the overall passion that biking has in this area of Northwest Arkansas. And so, we wanted to continue to move that theme forward. I'm not exactly sure what week this is coming out, but when it does come out, I think you're going to enjoy it. I'm sitting in front of Kenny Williams, who is the Program Director for Pedal It Forward here in Rogers, Arkansas. I will let Kenny tell you more about that, but I just thought about what these guys do and their mission is so perfect for this area. It would be perfect for any area to be honest with you, but I really do believe that they are serving a need in the community that certainly exists when it comes to making biking available to everyone. So without further ado, Kenny Williams, I want to welcome you to the I am Northwest Arkansas podcast. How are you?

Kenny Williams [3:25] Great, Randy. Thank you. Excited to be here.

Randy Wilburn [3:27] So listen, we always start off and people that listen to this on a regular basis always know what my next question is going to be, right? What is your superhero origin story?

Kenny Williams [3:38] Oh, I don't know if it's a superhero. I have a long history of running recreation programs with a wide range of activities, all kinds of outdoor recreation. But something that I have done beginning in high school, and up until today, I have always volunteered my time with bike advocacy efforts. It was mountain biking, it was cycling advocacy, it was working with nonprofits such as Pedal It Forward. A few months ago, when I got the opportunity to move out of the recreation side of things and do something for the community related to bikes full-time, I jumped at it. So this is really a dream job for just a long-time bike nerd like myself.

Randy Wilburn [4:27] That’s awesome. Have you ever worked in a bike shop?

Kenny Williams [4:29] Yes, I ran a university bike shop at the University of Arkansas. I've got a fair share wrenching in my background. Actually, I specialize in wrenching on bikes that are in really bad condition because that's what college students usually bring in so Pedal It Forward is a great fit for me there.

Randy Wilburn [4:51] So, do you prefer mountain biking or road cycling?

Kenny Williams [4:54] I am a long time mountain biker. It was my first love riding my BMX bike around my neighbourhood, and it just grew from there. I absolutely was attracted to Northwest Arkansas and stayed here because of some of those amenities.

Randy Wilburn [5:09] Where are you from originally?

Kenny Williams [5:12] I grew up in Dallas, Texas.

Randy Wilburn [5:14] That great Republic. It's funny you say that. We had a BMX track in my town and I didn't really know what a mountain bike was until later. Mountain biking wasn't a big thing back in the day. BMX was huge. I had a Red Line. I had a Mongoose. I had some serious bikes and I could ride; it was a big deal. There were a couple of my neighbors that traveled around for BMX like what a lot of the kids do for soccer and travel baseball and all that. They would go from one track to the other to ride. I typically just rode in my town. The track is no longer there, but at the height of BMX in the 80s, it was a big deal to have a Red Line or a Mongoose. Those were the top of the line bikes. They weren't cheap and you did stuff on those things that you couldn't do on other bikes.

Kenny Williams [6:07] I had a Red Line myself at one point and it was my pride and joy.

Randy Wilburn [6:13] I saw one not too long ago. I saw a guy riding one and I was like, that's a Red Line.

Kenny Williams [6:20] We actually get them through the shop every now and then as donations. All the folks our age get all excited.

Randy Wilburn [6:27] I don't think the young kids know about them. I have a 16, 14 and an 11 year old and they all want mountain bikes. I keep telling them about BMX, and at one point in time I did buy a really nice BMX bike for my oldest son. And he rode it for a while, and it really had lasted. I was impressed. I'm going to say this real quick and then we'll move on. There was a time back in the day, you might appreciate this where we would strip our bikes down to the bare metal and shine them up. So my Red Line, I took all the labels off, stripped that thing down and then I would put the Red Line wording back on; it was sweet- just imagine a highly polished BMX bike. I mean, we did everything. I dipped that thing and got all the paint off of it.

Kenny Williams [7:21] That's classic.

Randy Wilburn [7:27] So, how did Pedal It Forward start?

Kenny Williams [7:30] It started in 2014, just as a volunteer dream from a couple of folks here in town. David Tovi, Justin Tub, and Gary Vernon are the three guys that came together one Christmas and really had a passion to give some bikes away. And it was really a garage effort start-up that went so well, that they decided to keep doing it. And the bikes, impressively enough, continued to come in. And so they said if we're going to be able to continue to get bikes donated from the community, then we ought to continue to work on them and give them away.

Randy Wilburn [8:15] Did they have similar backgrounds, like you did in terms of just your love of cycling and everything?

Kenny Williams [8:22] Just long time cyclists who looked around and saw that a lot of people didn't have an entry into the sport like they did. So that was where it started.

Randy Wilburn [8:34] We had a chance to actually physically meet for the first time and we had already either scheduled or we're going to schedule our podcast, but we got a chance to catch up at the Oz Trail Experience Fayetteville bike race up at Centennial Park in Fayetteville. And it dawned on me as I was walking through there that mountain biking, it's not a cheap sport. You got to pay to play. I got a chance to meet with some of the bear racers. Those kids that were here from all over the country, some of whom will eventually end up at the Olympics. These kids can really ride but it isn’t cheap. So you guys are bridging that gap and creating an opportunity for people that may be in marginalized communities, others that have just not been as fortunate enough to be able to get a bike where their parents are not going to be able to afford to get them a bike. You guys have filled in that gap and are providing a need that is huge in our community.

Kenny Williams [9:36] You've nailed the goal. Our mission is to provide bikes to lower income or otherwise marginalized populations that may not feel like the bike industry has a place for them. Specifically, financially.

Randy Wilburn [9:53] Did you guys eventually become a 501c(3), and did you guys say, oh, we're going to set this up and really make it official? And then, how did things grow from there?

Kenny Williams [10:05] We became an official 501c(3) non-profit, and had an extremely active Board made up of some of those folks and others that really just ran it as a volunteer passion project. And then, just in the last couple of years, we have had our first hired staff. We now have two full-time employees, myself, and Eric who is our Shop Manager. And so we're very lucky that we've been able to grow at this rate; 2014 was not all that long ago. We're really lucky that Northwest Arkansas has given us a chance to see how much good we can do. We have some wonderful support from the community and I am extremely grateful to be able to call this my full-time job. And so, I'm really excited to see how much we can grow in these coming years.

Randy Wilburn [11:01] You guys are right on the Greenway behind the Rogers Activity Center. It's perfectly located. It's actually right around the corner from where my new office is, so it was super convenient beyond that, but it's just the fact that you guys are right in the thick of it and this building is perfect. For those of you that are listening to this, obviously, I wish I had a video and I'll probably show some video on Instagram. You can always follow us on Instagram at I am Northwest Arkansas, but just imagine an oversized bike shop with racks and racks of bikes from small bikes to large bikes, and even some old school bikes over here that I'm looking at. There are 1, 2, 3, 4, 5 at least five, six benches, where bikes can be repaired, broken down, built back up again. This is a serious operation.

Kenny Williams [11:52] And we're very lucky that the city of Rogers has worked with us so well on this. And our original location up in Bentonville on Wishing Springs Road is similar to what you're looking at here.

Randy Wilburn [12:03] So, that's right, you have another location.

Kenny Williams [12:05] We have two shops like this where we are able to fill them with volunteers, and take all these bikes you see behind you, rehabilitate them, and give them out.

Randy Wilburn [12:17] Let's walk through the process a bit. I have an older bike, about to get a new one, I'm not going to necessarily sell my bike, that's a perfect candidate to be donated to Pedal It Forward.

Kenny Williams [12:30] And you know, it's really hard to throw away a bike. Everybody has a bike in the back of their garage, where you're like, oh, I just don't have the time or the money to fix it up. Think of us. And so, yes, you can drop it off at either of our shops. We have bike racks outside of both shops where you can lock your donation to. You don't have to wait on us; you don't even have to notify us. We will get it pulled into the shop next time we see it.

Randy Wilburn [13:00] We will make sure we put in the Show Notes, the contact information, so you guys know the address for both shops in case you're not familiar with the Rogers or Bentonville areas. In case you have a bike that's just catching dust in your garage, and you want to bring it back to life because these guys have all the tools and equipment. I'm looking at all of the Tri-Flow, louver can and WD40, and chain lube. They've got it all. They have got every tool in the book for working on bikes. And so, if you have something just sitting around taking up space, bring it up here to Pedal It Forward and let them rehabilitate and give it to somebody that really wants to get out there and ride. Not that you don't want to ride but maybe you've gotten a new bike, and sometimes, we get new things, and forget about the old things that we have. So, talk to me a little bit about what you guys have seen over the past. It's almost seven years now. What have you witnessed in terms of the growth of the biking community here in Northwest Arkansas?

Kenny Williams [14:04] We have been lucky. Where our mission is riding the coattails of the larger movement, what we're doing is we're coming behind this awesome bike movement and we're just staying extremely busy making sure that everyone feels like they have an ability to get their hands on it. And so I think the reason that we've grown so quickly is because the larger movement is moving so quickly. I have never seen a lack of opportunity for us to give more bikes away. In fact, almost weekly I onboard a new partner. Our business model works mostly with other nonprofits. We give bikes away to other organizations, and almost weekly I find a new non-profit in NWA that serves people and I am able to start getting them bikes.

Randy Wilburn [15:02] Can you give us an example of one?

Kenny Williams [15:05] Yeah, so I just got on board with Big Brothers Big Sisters NWA. We have never met them before. I actually met her at the Oz Trails Races. And I said, could your big brothers and big sisters use bikes to use this as a way to go on outings with their littles? And she said, absolutely, I can't believe we've never heard of you. And that happens all the time. Everybody wants to be able to offer cycling as a part of, whether it's recovery or whether it's getting healthier, or whether it's just an outlet to have fun. It's an easy sell for us.

Randy Wilburn [15:55] And it does make sense, right? Because, it's just you connecting the dots in terms of where the need is, and being able to fulfill. You could bring 30 kids in here, right now and we could outfit them with bikes easily. So all these bikes get tested and signed off like your seal of approval before they go out the door?

Kenny Williams [16:18] Absolutely. They all get repaired by a volunteer, and then put through a six-point inspection, and essentially ridden twice. So once they are signed off, they get a nice little sticker, then they go into our finished bike area, and then they're ready to be given away.

Randy Wilburn [16:39] So, I'm curious, because I'm looking at the smaller bikes over there. What tester do you bring in to ride those?

Kenny Williams [16:45] It's a sight to see. There are some bikes that are so small that they get a test in the bike stand. I've been known to put a couple of pedal strokes on one of those little pink bikes over there.

Randy Wilburn [16:58] I know you can appreciate this, because we're probably contemporaries somewhat in age, but they don't make bikes as well as they used to.

Kenny Williams [17:10] That's unfortunately true. Sometimes the older the bike, the better with the donation. Because there's some good old department store bikes out there that still run flawlessly.

Randy Wilburn [17:27] Or those old Schwinn with the metal shifters?

Kenny Williams [17:31] As long as they're not rusty, they will ride again.

Randy Wilburn [17:34] And you mentioned volunteers. So, you actually have opportunities. So people that are listening to this, if you say, this really sounds interesting, or I love bikes or back in the day, I used to work in a bike shop, I would love to do something like that, again, you actually take on volunteers?

Kenny Williams [17:50] Absolutely. And you can contact us through our website. There's a drop down that says, volunteer and you just send a little note to me.

Randy Wilburn [17:58] What's the website address?

Kenny Williams [17:59]

Randy Wilburn [18:01] Okay,, and that will be on the Show Notes as well. You guys have heard it here first where Kenny said that you can come on down and go through their 10-point plan to become a volunteer to help out with the bikes and then they will put you to work.

Kenny Williams [18:15] Yes, if you've got a wrenching background, we need your help right now. But even if you don't, we still need your help. We've got some events coming up. We've got lots to do around the shop.

Randy Wilburn [18:26] We talked a little bit about National Bike Month, but tell us more about what this month means. I know September is also a bike awareness month too, but May is the National Bike Month.

Kenny Williams [18:40] And we are getting involved in that. We have joined the challenge and our staff and our Board is riding and tracking our miles. But really, it's less about the competition than it is about telling the community that you belong on a bike and we are making some concerted efforts this month to get bikes out to new partners to do some fun little collaborations with local organizations like Latinas En Bici, and Girl Gang NWA to put new butts on bikes, and to provide all those bikes for free, of course. We're using this month to do that.

Randy Wilburn [19:25] So when you do the program with Latinas En Bici and also Girl Gang NWA, you're going to physically bring bikes to them or how's that going to work?

Kenny Williams [19:32[ Yes. So Girl Gang NWA will be here this weekend and we will provide 12 bikes to 12 women that applied through Girl Gang and they will get to go home with those bikes for free.

Randy Wilburn [19:44] Oh, that's awesome. How many bikes are you guys giving away on a monthly basis?

Kenny Williams [19:50] We would love to give away 200 bikes a month. We don't always get there just because that's a large task, but we will. We have always averaged between 1,000 - 1,500 bikes a year and I have a goal internally to push that towards 2,000 bikes a year.

Randy Wilburn [20:14] That’s a lot of bikes. Can you imagine, then you take that and then you look at the amount of miles that will be put on those bikes once they get back out on the Greenway, on the track and other places. That's huge.

Kenny Williams [20:26] That's a great statistic that I hadn't thought to calculate, but it’s a large impact.

Randy Wilburn [20:31] I would. It’s almost like, hey, give everybody a benefit. If they reach back out to you, and then give you a rough figure of how many miles you put on the bike over a period of time and then extrapolate the number out from there.

Kenny Williams [20:44] I may have to do that.

Randy Wilburn [20:46] Yeah. So there you go. That one's free. I'm glad I got a chance to piggyback. I just sat down with Bianca Montoya and now I'm sitting down with you talking about it. You're not from here. You're originally from Texas. What is the bike culture like to you? Were you amazed by that when you got here? Because that's what I tell people all the time. I have a friend that's a huge mountain biker in the Virginia area, and he loves mountain biking. He's like, I've heard about Northwest Arkansas. I got to get out there and come see you and go ride. That's what he wants to do. Was it like that when you first got here to Northwest Arkansas?

Kenny Williams [21:25] Well, it was 2010 when I first landed here and it was already getting started. I think the Greenway wasn't completely finished, but the excitement was already growing. I can't think of another place in ten years now, I guess, that has doubled down more.

Randy Wilburn [21:55] They really have. Organizations, entities, you name it, everybody wants to be involved with getting out and getting some exercise, especially on a bike here. We just had the Square 2 Square and we do that twice a year in Northwest Arkansas. If you're not from here, and you're thinking about moving here, we do so many different bike races and activities where everybody like mom, dad, and the kids can all come together and do that. And I know, the Square 2 Square in the Spring was from Fayetteville to Bentonville. So it goes from one square to the other and in the fall, they will go from Bentonville to Fayetteville. Did you ride this weekend?

Kenny Williams [22:34] I didn't ride this weekend, but I rode in some of the first years of Square 2 Square and to see that event grow and thrive is a great example of just how healthy the culture is here, and to see organizations like BikeNWA. I volunteered for them a little bit in grad school in 2010 and 2011 and it was the Bicycle Coalition of the Ozarks. It was small and scrappy down in Fayetteville and to see the remarkable regional resource that organization has become, is also notable.

Randy Wilburn [23:13] No, they are the real deal, which is why I wanted to have them on the podcast to talk about that. Part of the goal of this podcast is to highlight the things that even us that live here don't always know about, right? Because like, you guys are one of the best kept secrets and we're going to change that. And that's the goal is to get it out there to get you to that 2,000 bike number for the year. There's just so many different things happening here and we're just trying to connect the dots with people. And then for those of you that are on the outside looking in saying, I may come here and work for Walmart, JB Hunt or Tyson or I might go to the U of A or I might just relocate here and start a business. This is fertile ground to do that, for sure. Would you agree?

Kenny Williams [23:58] Absolutely.

Randy Wilburn [24:01] There's a lot to be said for this area. More and more each day as I do this podcast, I become a fan boy; it becomes more, right? I'm an apple fan boy. I'm certain fan boys, but I'm an NWA fan boy. I love this area. There's so much to do here. It's not perfect, because I always tell people that any place is not perfect, but there's more good than there is bad, that's for sure. And I got to tell you, there's nothing like being within a mile or two to just about most of the major arteries that will attach you to the Greenway that will then transport you. I can do a half century, and that's 50 miles for those of you that don't realize. I can do a half century without blinking an eye easily. And when that thing connects all the way up to Bella Vista and goes to Southwest Missouri’s line, you'll easily be able to do a century and never have to get on a road, let alone all the gravel riding that you can do; that's just a whole different ball game. So you’ve got the gravel, mountain biking, and then you've got road riding, and then you've got, of course, the Greenway. And so what I've called an embarrassment of riches from a cycling perspective, when you think about all the different things that you can do the same day.

Kenny Williams [25:20] Yes, I agree. There's so much to do. And, really, we're going to have this amazing infrastructure. And so all there is left referencing our organization is to make sure that everybody can do it.

Randy Wilburn [25:35] How do you keep the momentum going on those off months? Everybody's talking about biking right now, because it's National Bike Month. On those off months when things aren't moving as fast, how do you guys keep the momentum going? What can we do here at the podcast to create more awareness for what you're doing?

Kenny Williams [25:54] We don't have many off months and that's because in the colder months or on the holidays, we actually give lots of bikes away. We do that usually in conjunction with cities. A good example is last year around Christmas we gave a large amount of bikes away through the city of Fayetteville Police Department. If it's not riding season, then it's giving season. And so we'd like to celebrate the holidays by giving away lots of bikes, even if they have to sit inside while it warms up.

Randy Wilburn [26:32] I rode all winter except for that abomination in February when it was sub-zero weather for a week and I thought I was back in Boston. I rode for the most part and the funny thing about that weather event that we had, because it was an event. The week before it was 65 or something and I was out on the trail doing 30 miles and then a week later, it was 75, but in between that, it was horrific. I've laid my bike down a couple of times by Mount Kessler and it wasn't pretty. I have the bruise to prove it. You aren't a real rider if you haven't laid your bike down yet. Am I right, though? [KW - It happens to the best of us]. We will certainly continue to promote. But if I'm a mom or dad and I would like to get my kids involved, can they just call you guys up and say, hey, we can't afford bikes, is there something that we could do. Is there a volunteer match where they put some time in and they get a bike out of it? What are the different options that are available to people?

Kenny Williams [27:40] We're not one of the bike shops that does work so many volunteer hours and get a bike per se. But that's not to say that anyone should hesitate in reaching out to us if they need bikes. What we will most likely do is connect you with one of our partners who we often give bikes to, such as Boys and Girls Club- any one of these larger community nonprofits.

Randy Wilburn [28:09] I want to acknowledge it so people don't think that I put some sound effects in here. We're right near the train tracks here in Rogers. This is podcasting the way it happens sometimes. So we're not in a fancy studio at KUAF or anything like that. This is not Ozarks at large, this is I am Northwest Arkansas. We are out here meeting the people and sometimes the sights and sounds are what they are. So anyway, it’s all good. But go ahead and finish your thought on that.

Kenny Williams [28:36] Anyways, don't hesitate to reach out. You will hear back from us and we will find a way to get you rolling.

Randy Wilburn [28:44] So anybody listening to this, that's like, I'm not part of an organization and I also can't afford to go to the Bike Route, Fat Tire, Gearhead or Lewis & Clark and lay down several hundred dollars or $1,000 or more for bike, but I really do want to ride, will you help them out?

Kenny Williams [29:04] We will help you out. It may not be immediately, here's your bike, but I will put you in touch with someone who can get you one of our bikes.

Randy Wilburn [29:12] Well, Kenny, this has been a real treat. I appreciate it. Because again, like I said, we got to geek out a little bit about BMX, and the old bike culture that I was used to growing up and now that I've gotten here to Northwest Arkansas, and I've introduced my kids to it, and people that listen to this podcast and have introduced themselves and their families to the bike culture in NWA. And you’re right, it's only going to grow and it's only going to continue to expand and get better. I would venture to say that you guys will probably end up maybe with a warehouse down in Fayetteville, maybe one in Springdale. You will have one in every major city here in Northwest Arkansas.

Kenny Williams [29:51] It's a goal to have a location south of here, I'll tell you that much. It’s not set yet. There's lots of people that need bikes. We're headed that way eventually.

Randy Wilburn [30:05] Like I said, you guys had a booth at the Ozark Trail Experience Fayetteville booth. Can we expect to see you at pretty much any major bike event that happens for the most part?

Kenny Williams [30:16] You will see us more often than not. And you'll see some unique things coming out from us. We will be hosting some Pedal It Forward events. In fact, this summer, we will have a bicycle Film Fest in downtown Rogers. You can buy tickets and come watch and buy a raffle ticket and see some unique bicycle films. And at the same time, you can support our mission.

Randy Wilburn [30:43] New ones or old ones?

Kenny Williams [30:44] New ones. We're working with a festival called, The Films by Bike out of Portland, Oregon. It will be a one night event. A compilation of the best films from their festival. Hopefully, it will be downtown Rogers at the Victory Theater.

Randy Wilburn [31:11] That will be good. Well, you heard it here first. Will that information be on your website? [KW - It will be out soon]. Okay, remind us of the website address again.

Kenny Williams [31:20]

Randy Wilburn [31:22] Okay, Is there a phone number that people can reach you guys on?

Kenny Williams [31:25] It's on the website. We're also on social media @pedalitforwardNWA, and that’s on Instagram and Facebook.

Randy Wilburn [31:30] I will have all of that information in the Show Notes. I will make sure that I send Kenny some information to fill out, but we will make sure we share all that with our audience. Kenny, thank you so much for spending some time with me today. You guys have a class operation here and I can't wait to tell more people about it.

Kenny Williams [31:53] Thank you so much, Randy.

Randy Wilburn [31:56] Well, folks, that's another episode of The I am Northwest Arkansas podcast. To learn more about us or to read or download the Show Notes from today's episode, visit You can also listen to this podcast and sign up for our free newsletter to keep up with us in all things NWA. Sign up today. Please subscribe to the I am Northwest Arkansas podcast wherever you listen to it and please consider rating and reviewing us on Apple podcasts. Remember, our podcasts come out every Monday rain or shine. I'm your host Randy Wilburn and we'll see you back here next week for a new episode of the I Am Northwest Arkansas podcast. Peace.

IANWA Open [32:44] We hope you enjoyed this episode of I am Northwest Arkansas. Check us out each and every week available anywhere that great podcast can be found. For Show Notes or more information on becoming a guest, visit We will see you next week on I am Northwest Arkansas.

About the Show:                          

We sat down with Kenny Williams from Pedal It Forward NWA to discuss how his organization is trying to make bicycles and biking available for everyone in Northwest Arkansas.

All this and more on this episode of I am Northwest Arkansas.

Important Links and Mentions on the Show*:

Pedal It Forward NWA

3920 NW Wishing Springs Rd

Bentonville, AR72712

Kenny Williams Email

Pedal It Forward Website

Pedal It Forward Instagram

Pedal It Forward Facebook

This episode is sponsored by*:


May is National Bike Month! Celebrate alongside BikeNWA as they host weekly and overall challenges throughout the month of May! It’s easy to participate, free to sign-up, and is for all skills and abilities! Visit today and start logging your rides to win cool prizes!

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