About the Show:
“But there’s something special about northwest Arkansas and how dynamic it is and how quickly it’s growing.”
- Daniel Fritsche
About the Guests:
Luke Brasuel, Daniel Fritsche, and Tad Moore are the founders of NWA Daily, a popular newsletter dedicated to sharing the latest news, events, and happenings in Northwest Arkansas. Luke and Daniel, both with backgrounds linked to the University of Arkansas and extensive local experience, initiated the project after identifying a gap in accessible, localized information. Tad Moore, a native of the area and skilled writer, later joined the team, significantly enhancing the newsletter’s quality and engagement. Their combined efforts have grown the newsletter to a prominent position within the community, offering a unique mix of business, culture, entrepreneurship, and life updates.
Episode Summary:
In this engaging episode of I am Northwest Arkansas, host Randy Wilburn welcomes the dynamic trio behind NWA Daily—Luke Brasuel, Daniel Fritsche, and Tad Moore. Recorded at the Furman Garner performance studio at KUAF, Randy delves into the origins, development, and future aspirations of the NWA Daily newsletter, a key source of localized information for Northwest Arkansas residents.
Luke and Daniel share the initial spark that led to the creation of NWA Daily, emphasizing the lack of cohesive, easily accessible local news at the time. The newsletter idea was born out of casual conversations about local events, businesses, and elections, eventually leading to a dedicated service that now boasts over 35,000 subscribers. Tad Moore’s arrival and his editorial prowess significantly enhanced the newsletter, shaping it into the trusted and comprehensive source it is today. They discuss partnerships with local organizations and the evolution of their content, highlighting collaborations like Cache, the Venture Guide with 37 North Expeditions, and integration with local job boards. The episode provides an insightful look into their strategic content planning and future goals, including their ambitious target of capturing 10% of the local market.
Key Takeaways:
- The Origin of NWA Daily: Born from a recognized need for localized information, Luke and Daniel began creating a daily newsletter to keep residents informed about business, culture, and events.
- Growth and Development: With Tad Moore onboard, the newsletter saw significant enhancements, growing its subscriber base to over 35,000 and enriching its content.
- Collaborations and Partnerships: NWA Daily has formed beneficial partnerships with local organizations like Cash and 37 North Expeditions to offer more comprehensive guides and job postings.
- Future Plans: Their strategic goal includes capturing 10% of the local market, equating to approximately 57,600 subscribers, reflecting their belief in the region’s growth and their role in it.
- Responsibility and Trust: The team emphasizes the importance of trust and accuracy in their role, striving to be reliable stewards of local information.
All this and more on this episode of the I Am Northwest Arkansas podcast.
Important Links and Mentions on the Show:
Tune in to KUAF 91.3 FM to listen to the I Am Northwest Arkansas podcast on Ozarks at Large every Tuesday at 12 Noon and 7 PM CST. And, check us out on their podcast as well.
This episode is sponsored by:
Signature Bank of Arkansas “Community Banking at its Best!”
Northwest Arkansas Council – “Life Works Here!”
ONBoardNWA.com HyperLocal Jobs in NWA
Note: some of the resources mentioned may be affiliate links. This means we get paid a commission (at no extra cost to you) if you use that link to make a purchase.
Connect more with I am Northwest Arkansas:
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- Connect with our Fearless Host, Randy Wilburn
For listeners eager to stay updated on the vibrant happenings in Northwest Arkansas, subscribing to NWA Daily is a must. Listen to the full episode to explore the inspiring journey of Luke, Daniel, and Tad, and stay tuned for more enriching content from the I am Northwest Arkansas podcast.
Stay tuned for more enlightening content from the I am Northwest Arkansas podcast, where we cover the intersection of business, culture, entrepreneurship, and life in this vibrant region.